The holidays are here, and that means online shopping. This year an estimated 91.7% of shoppers will go online to research gifts and/or make purchases (Marketingprofs, Holiday Season 2013: How and When Consumers Plan to Shop). E-commerce sites are quickly gaining preference over traditional ‘brick and mortar’ stores. There are no lines, crowds or traffic. Simply click, add to cart, type in your credit card number and your purchase arrives on your doorstep.
This is great news for those offering goods services or products online.
An online presence means lower overhead costs and high profitability. Driving customers to your site and making sure your prices are competitive are top priority. Another important aspect to consider this holiday season is to take the time to ensure your website is functioning properly and fully accessible. Test your website links, functionality and coding to be certain that every potential customer has a positive and equal user experience, including those with disabilities.
A website can be considered by ADA regulations as a place of public accommodation and must be fully accessible to the public, regardless of physical abilities. Failing to have a compliant website could cost more than just the loss of a sale; your business could be looking at a lawsuit. Help to spread the joy and grant equal access to your website this year. To learn more or find out if your website is ADA compliant, take a look at the government checklist, use a compliance checking tool like www.auditgenie.com, talk to your web developers and get educated on web accessibility.
To learn more on how to test your website for compliance and accessibility issues go to www.auditgenie.com. AuditGenie™ is a leading provider of an online website testing tool that is used by web developers, law firms, human resource professionals, and advocacy groups.
This is great news for those offering goods services or products online.
An online presence means lower overhead costs and high profitability. Driving customers to your site and making sure your prices are competitive are top priority. Another important aspect to consider this holiday season is to take the time to ensure your website is functioning properly and fully accessible. Test your website links, functionality and coding to be certain that every potential customer has a positive and equal user experience, including those with disabilities.
A website can be considered by ADA regulations as a place of public accommodation and must be fully accessible to the public, regardless of physical abilities. Failing to have a compliant website could cost more than just the loss of a sale; your business could be looking at a lawsuit. Help to spread the joy and grant equal access to your website this year. To learn more or find out if your website is ADA compliant, take a look at the government checklist, use a compliance checking tool like www.auditgenie.com, talk to your web developers and get educated on web accessibility.
To learn more on how to test your website for compliance and accessibility issues go to www.auditgenie.com. AuditGenie™ is a leading provider of an online website testing tool that is used by web developers, law firms, human resource professionals, and advocacy groups.
