Monday, 14 April 2014

Starbucks Website Accessibility Policies

Web accessibility lawsuits are becoming prominent across the nation and corporations are starting to notice. Accessibility, as it applies to the internet, is allowing access to information on the web to the largest number of people and is designed to help the disabled. For company owners that have a website, this means their site must comply with particular coding and design features that provides admission to all users. Failing to abide by standards can lead to serious legal problems. Accessibility has become a growing movement. With every movement there are always companies to take the first step to advance. When it comes to the accessibility of websites, Starbucks is one of those companies. Starbucks has taken an initiative to add web accessibility suggestions and policies on their website, something every company should be doing.

While Starbucks Corporation has taken revolutionary actions to incorporate online accessibility guidelines, unfortunately, they are familiar to accessibility lawsuits. The corporation has been confronted a by a class action lawsuit concerning their physical store’s counter height. Quite possibly these lawsuits that violated the Americans with Disabilities Act are what resulted in the need to manage other parts of accessibility, inclusive of their internet website.

Starbucks currently has a website specifically linked to ways the company is making an attempt to adjust to disability guidelines. The company provides a listing of characteristics they have used to help to supply admission to disabled individuals. Starbucks claims they have decided to boost diversity, accessibility, and inclusion in everything they do. Another notable feature Starbucks has included are Braille gift cards. Starbucks has found out that accessibility is not to be taken lightly and has made the right modifications to support the culture of inclusion.

Although the infamous coffee organization has had problems regarding their physical locations, it is evident Starbucks has decided to be dedicated to web accessibility. Starbucks has done what every company ought to by including policies to support access for disabled customers. There will be no regrets for allowing access to a website, but exclusion can cause serious consequence.

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