Monday, 10 March 2014

Structured Negotiations and Website Accessibility

Lawsuits pertaining to web accessibility have currently been in the news, and becoming more relevant to all business owners. Businesses are progressively understanding the risks and danger associated with having an inaccessible website.  Having products, services, and even information that are not accessible to people having impairments can put a business at serious risk for legal action. Many legal proceedings seek substantial payouts for inaccessible websites but, for most accessibility cases making a website usable to individuals with disabilities is more important than receiving a large settlement. To achieve the goal of accessibility some businesses are fortunate to be approached with improving their website through a less damaging approach, through structured negotiations.

What are Structured Negotiations?
Structured negotiations take a cooperative approach to repair website disputes rather than to seek monetary benefits. This technique allows businesses to avoid legal action, while advocates receive an accessible website. Negotiations are made between the advocate party and company, once an agreement is made, a legally binding contract will be created and signed by both parties. This method is increasingly utilized for advocacy groups with a positive outcome. More websites are becoming accessible and helping to generate awareness for web accessibility.

Positive Outcomes for Accessibility
Negotiations have provided remarkable positive aspects for the rights of the impaired. Through these types of discussions there are now; audio pedestrian indicators, voice ATMs, and many establishments that supply POS (point of sale) instruments in their stores. Internet accessibility has become a priority for disability advocates. Many modifications have been made for businesses of all sizes to acquire accessibility and have become devoted to preserving an easily accessible website. A few major organizations that have been involved in accessibility negotiations are; CVS, 7-Eleven, Wells Fargo and the non-profit American Cancer Society.

The danger of a lawsuit continues to be a serious issue and businesses can face serious penalties for not having an accessible website but, negotiations can provide a more amicable solution. The collective approach can assist to implement necessary improvements that are far less costly than a lawsuit. Businesses ought to be aware of all risks linked to having a website that is not usable to individuals with disabilities. If web accessibility enhancements are implemented now, perhaps businesses can evade ever being approached with a lawsuit or negotiations altogether.

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